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[ In the following bio, how many movie references can you spot? ]

Double M Graphics Is Marty Safir

Since the the inception of his design career, Marty has successfully completed thousands of assignments, large and small, across a wide matrix of industries. After college, while many of his friends made the great escape out of Southern California, he couldn’t be spirited away. The thing he decided to do? Build his design career from the ground up right there in the City of Angels. He had an early interest in publication design, and became known as the collector of “premiere issues” of magazines, which he still has today.

Fast forward to modern times, and there are fewer volume 1 number 1 issues to buy on the newstands, but Marty turned his nascent interest into being a successful publication designer. 

Opportunity Knocks

Early in his career he completed many assignments for Hewlett-Packard, working on many corporate communications projects and marketing programs. In 1984, he and a colleague formed Partners By Design. Its client list grew to include a who’s who of corporations, such as Mitsubishi Electric, ARCO Marine, Southern California Edison, Avery-Dennison, and many more. During the more than 20 years of the company’s existence, Marty’s relationship with Hewlett-Packard grew, and he was fortunate to work with an increasingly large network of talented program managers at the company.

The Way Ahead

In 2005, he started Double M Graphics, continuing to do publication design and production. Some said success would be out of reach by trying to build a company in an industry that was rapidly changing and was a risky business.

So, the natural thing to do was to form an actual publishing company! That’s “Jr Imagination,” and it’s the realization of the dream he has had, along with his wife and partner, Marjorie Sarnat, to create a company that helps children learn creative thinking skills. Marty oversees the design and user experience for all its products.

Today, traversing the rocky landscape of publishing remains a challenge, but—as Marty says—it’s a wonderful life.